CULTS MILAN:

was born from an intuition of the eclectic mind of Alessandro Agrati: the perception, surprisingly clear for the time, that even space and objects could have a scent, that it was possible to surround oneself with olfactory quality, as well as beautiful things in pleasant environments. It was 1988 when Agrati began this personal research of the trait-d'union between the world of design and the world of the senses, destined to revolutionize the very way of experiencing spaces and objects.

“The idea of ​​creating an environmental culture that was incredibly missing in our world, in this era.”

Hence the name CULTI. A project between culture and style that marks, in 30 years, a creative path that is never casual, until it becomes a brand with a very personal soul. Personal like culture, which derives from the experiences of each person's life. Personal like a perfume, capable of recovering memories. CULTI, in fact, is not just a perfume for the home.

“CULTI is the possibility of choosing a perfume for a person, which accompanies them in their home, in their life.”